THE PROJECT
Red Wing Shoe Company is renowned for its durable footwear designed for workers and outdoor enthusiasts. In 2022, Red Wing expanded its reach into the digital realm by launching BuilderTown on Roblox, a virtual experience aimed at bridging the gap between virtual building and real-world construction. Within BuilderTown, players could design and construct virtual tiny homes. For each home built, Red Wing donated $5 to Settled, an organization dedicated to housing the homeless through tiny home villages.
MY CONTRIBUTION
For this project, I recreated the iconic Red Wing boot, transforming it into a prominent merchandise store within BuilderTown. I also designed various boot-related wearable items and created all merchandise and wearables available in the experience, enhancing user engagement and brand presence.
